Park Howell

Creator of the proven Story Cycle system, Park helps companies clarify their unique stories in order to make personal connections in the hearts and minds of customers.

An advertising industry for over 30 years, including running his own agency for 20, Park discovered the art of business storytelling 15 years ago. Park believes that storytelling is the single most effective way to connect with the hearts and minds – in that order – of customers. Park’s specialty is helping organizations build a storytelling culture and brand that connects with customers. He consults, teaches, coaches and presents to training leaders on how to use his proven Story Cycle system that, according to Park, “works every single time.” His objective is to help companies clarify their stories to grow revenue and amplify the company’s impact.

Park was honored as Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. His agency was also recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce. He created the communications curriculum (based on the Story Cycle) and teaches in the Executive Master of Sustainability Leadership program at Arizona State University to help international B2B executives advance their social initiatives further, faster through the power of story.